According to the article... "Subtle touches" like the brands distinctive sans-serif font, clocks aligned to resemble a MINI dashboard, mini-related magazines in bathroom, mini posters on the doors, a retro refrigerator emblazoned with the union jack flag (also that one blue with white stripes refrigerator..think it was smeg or something like that).
There's supposed to be more but those are the only ones the article highlights. That's also the location for the french launch of the clubman.
Michael
Edit: Here's an online copy of the article, makes more sense.
http://mobile.adage.com/blackberry/html ... i=3a29009f